Recently, i checked a few of the comments on my blog posts ; the internet marketeers are getting smarter by the day.It initially started out as mindless SPAM, which was then deemed ineffective.
Then they tried to bring in some credibility by using some phony names to induce clicks.
Now, it has reached all time highs...they link to another actual blog, describing a person's life, but interjected with some very implicit advertisements.
It is a well known fact that the most effective advertising strategies are both credible sources and they mostly appeal to the subconcious mind....makes sense right!!! As soon as a semi-intelligent average Joe knows that he is seeing an ad, his attention shuts down on you.
Is advertising through credible sources like blogs the next wave?? And is it ethical to trick consumers just in order to gain "Mind-share"???
Well...I have a feeling that will be a raging debate in the years to come.The true era of commercialization of the internet will come when it becomes the predominant medium for both entertainment and information!!
Apart from all the global gyaan....finished up with another term...getting into placements now though!!! Recruiters...here i come :-)
Later
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