Competition and Individuality

For a novice, these two words may seem to be synonymous. Sadly, Competiton depletes ones individuality if he/she is not ready for it. I see myself and every other person getting pressurised by preparations of the so called competition around us. More than half of our available time and resources is spent on matching and bettering the efforts of the tangible competition.

My point of view on this from a marketing context is that innovation and differentiation is the only winner. In a competitve environment, if one tries to beat the competition all you do is end up wasting your efforts. Think of this in a typical prisoners dillema situation. All we will end up with at the end is more of the same, which frankly will not be sustainable in the long run.

Instead, if each of us spends more time in developing individuality, conversion of opportunities is definitely more probable.proof of this concept is seen in everyday life in companies like Apple, 3M, Google, Amazon, Linux etc. Sure, it took them a while to get there, but they are here to stay and grow.

The list of short-sighted losers is long and pathetic: TATA mobile (will feel the pinch soon enough), IIM's 1 year program, more of the same IT companies. I frankly cant remeber anymore because they never really become popular.

Anyways, this is yet another of my attempts to apply marketing to real life situations.

More later

Preview of the placement season

The last two days have given many people on campus a sample of things to come. Complaints, ecstacy, despair, cluelessness and absolute paranoia...all rolled into two days induced by this major recruiter who came campus recently.

Thos who got in are obviously happy and those who did not...extremely dissapointed and clueless about the one question....why not me and why the other person????

This is a very philosophical question and i wish people would would stop looking at any event as a one shot zero-sum game.....all i try to tell them is please wait for life to unfold its wonderful surprises and dissapointments...

Well...thats as much philosopy as i want to impose any unfortunate readers of this post.

As for your truly....Did not apply for this particular MNC, but another one and promptly got rejected. I have been led to believe that i could have done better by doing the reverse, but hey...what the heck.....I cant control it.

NOW people are really serious abt placements and all that we have heard so far about placements can be summed up in one word "HOT". Each recruiter who comes in has got huge reqirements this year.

Quote of the day " Jo Jeeta wohi Sikandar"

Later

Is Blog marketing ethical???

Recently, i checked a few of the comments on my blog posts ; the internet marketeers are getting smarter by the day.It initially started out as mindless SPAM, which was then deemed ineffective.
Then they tried to bring in some credibility by using some phony names to induce clicks.

Now, it has reached all time highs...they link to another actual blog, describing a person's life, but interjected with some very implicit advertisements.

It is a well known fact that the most effective advertising strategies are both credible sources and they mostly appeal to the subconcious mind....makes sense right!!! As soon as a semi-intelligent average Joe knows that he is seeing an ad, his attention shuts down on you.

Is advertising through credible sources like blogs the next wave?? And is it ethical to trick consumers just in order to gain "Mind-share"???

Well...I have a feeling that will be a raging debate in the years to come.The true era of commercialization of the internet will come when it becomes the predominant medium for both entertainment and information!!

Apart from all the global gyaan....finished up with another term...getting into placements now though!!! Recruiters...here i come :-)

Later