For a novice, these two words may seem to be synonymous. Sadly, Competiton depletes ones individuality if he/she is not ready for it. I see myself and every other person getting pressurised by preparations of the so called competition around us. More than half of our available time and resources is spent on matching and bettering the efforts of the tangible competition.
My point of view on this from a marketing context is that innovation and differentiation is the only winner. In a competitve environment, if one tries to beat the competition all you do is end up wasting your efforts. Think of this in a typical prisoners dillema situation. All we will end up with at the end is more of the same, which frankly will not be sustainable in the long run.
Instead, if each of us spends more time in developing individuality, conversion of opportunities is definitely more probable.proof of this concept is seen in everyday life in companies like Apple, 3M, Google, Amazon, Linux etc. Sure, it took them a while to get there, but they are here to stay and grow.
The list of short-sighted losers is long and pathetic: TATA mobile (will feel the pinch soon enough), IIM's 1 year program, more of the same IT companies. I frankly cant remeber anymore because they never really become popular.
Anyways, this is yet another of my attempts to apply marketing to real life situations.
More later
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1 comment:
Tarun,
This was not an attempt to bash the program....IIM is a great school, but in my opinion the positioning needs to be more precise with a greater level of differentiation.
Iam quite sure the IIM program is more unique in its positioning for people with a greater set of experiences and wish you all the best with your course.
Frankly...from a mass market standpoint if you do not want it to be compared with the ISB program, differentiate it to the extent possible and communicate the differentiation properly
As you see the trend, all of these are only observations from a marketing standpoint and nothing more.
Best of luck!
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