Sustainable Strategy

This term, I have three strategy courses and all of them have really got me thinking about the validity of an american educatiion in the indian context....except for the broad frameworks suggested.

In Marketing strategy, We read about the three parameters of differentiation: Price value; Performance value; Relationship value....efforts focussed to shift mature, undifferentiated products to a relationship value direction from performance to avoid price wars.

My view is, the firms who produce the maximum Price-Performance combination value will be successful rather than any single vector like relationship. The relationship value direction is NOT a dominant strategy in a dveloping market like india, where purchasing power is still evolving.